Decathlon
E-commerce
Branding
Agency
Work & Co
A new digital storefront for Europe's biggest and most beloved sporting retailer, celebrating making play accessible for all.
A content-first approach in the UI helped inspire customers through rich imagery and orbital layouts that contrasted and connected products to customers’ lived experiences and emotions.
We designed storybooks, product highlights, and 60 second educational guides to provide more immersive and engaging ways to share the design stories of the products and shift perception of Decathalon from a retailer to a maker and innovator.
Decathlon is committed to helping achieve carbon neutrality by 2050. To this end, we designed the catalog to steer shoppers towards an expanded offer of sustainable product choices, such as second-life products, rentals, and repairs.
