Vista

Agency
Work & Co

Vista (formerly Vistaprint) is the world's largest web-to-print retailer. They offer a range of services from printing, design and marketing services, to business education.

Our task was to answer a brief at the core of everything Vista does – make it easier and quicker to get their user to a design they love. Ultimately, with the goal of helping to position Vista as the agency for your small business.

We started building a simple yet powerful tool to help someone create a business card they love.

Goal 01

Get folks into a design mindset, as quickly as possible.

When you shop for clothing, it's all about falling in love with the design first and choosing the details (like size) later. We brought that same intuitive approach to building a business card here.

Goal 02

Reduce the time needed to pick and finalize a design.

Historically, shoppers had decision paralysis, as there were too many templates (268,435,456,000, to be exact). A large part of this project was thinking through the system that powered the tool – particularly how to create dynamic, unbreakable templates. 

Goal 03

Make it easier to get to a design you love. And if you're a small business owner, a design that feels like your brand.

This was done by giving people easy ways to apply their brand – such as something as simple as uploading your logo and being shown a full storefront of designs, already customized for you.

Easy as that.

This work became the template for all the other product storefronts, shaping Vista's approach to design internally and externally.